02 — Capabilities/Services/04 directions

Four things.No filler.

We don't do everything. We do what we can do very well. The rest we'll point you toward — no kickbacks, no paid referrals. Below, what's included in each and what isn't.

01 / build
01

Web design
& development

Fast, accessible sites built to convert. No WordPress. No template bought off ThemeForest. Custom code, built to be maintained for 3 years without rewriting.

— What's included
Discovery
2h workshop: objectives, audience, content, structure.
UX & wireframes
Sitemap + low-fi wireframes for each key screen.
UI design
Hi-fi design, reusable component system.
Development
Next.js + TypeScript + Tailwind. Internal code review, Lighthouse 95+.
CMS
Sanity or Payload, as needed. Editing in plain language.
Technical SEO
Sitemap, schema, meta, performance budget. Not "SEO magic".
Analytics
Plausible or Umami (no-cookie). GA4 if you insist.
Deploy
Vercel/Netlify. CI/CD configured. You never see a single YAML.
— Stack
Next.js 15TypeScriptTailwindSanityVercelLighthouse 95+WCAG AAPlausible
— Typical timeline
  • W1–W2  ·  discovery + sitemap
  • W3–W4  ·  hi-fi design + prototype
  • W5–W8  ·  modular build, weekly demo
  • W9  ·  QA, final copy, launch
— Who it's for

Businesses with 10–100 employees that want a site that doesn't look like the competition and doesn't break at 1,000 visitors/day.

— Who it's not for

If you want 'a simple site, fast, cheap' — honestly, we're not the right fit. There are agencies that do that well. We can point you to them.

02 / systems
02

AI
automation

Not 'AI agents'. Not chatbots that answer simple questions badly. Concrete systems that take over repetitive work: bookings, follow-ups, invoices, lead routing. Integrated with the tools you already use.

— Real use cases
Bookings
Client messages on WhatsApp → system proposes slot → confirms in Calendar → SMS reminder.
Lead routing
Form submitted → auto-sorted by criteria → assigned to person → Slack notification.
Follow-up
Lead inactive 7 days → personalised email → CRM tag after reply.
Invoicing
Order confirmed → invoice generated → sent → matched with Stripe/bank payment.
Internal Q&A
Chat connected to internal docs. Team asks, AI answers from your source.
Reporting
Automatic weekly report: leads, conversions, follow-up rate.
— Stack
n8nOpenAIClaude APIWhatsApp BusinessStripeCalendarSheetsMakeSupabase
— Disclaimer

AI makes mistakes. We build with fallbacks, human validation where it counts (money, contracts, 1:1 client communication) and logs for when we need to debug.

03 / identity
03

Brand
& identity

Logo, style guide, visual system. For businesses that want to be taken seriously. No rebranding every 6 months. We build systems with clear rules, not mood boards waved around at presentations.

— A. Logo system

Logotype + mark

Primary lockup, monogram, negative/positive variant, minimum sizes, safe areas, do/don't.

— B. Type & color

Visual system

Type pairings (display + body), type scale, palette (primary, neutral, accent), tokens in design system + CSS.

— C. Voice & templates

Applications

Voice guide (do/say/don't), social templates, slide deck, email signature, business card.

04 / strategy
04

Consulting
& audit

Before you change everything, you want to know what needs changing. Our audit gives you, in 7 days, a concrete list: what's hurting conversion, SEO, speed, and experience. With priorities.

"We don't pay for audits to hear what we want. We pay to find out what we missed."— internal principle

Ready to start?

Let's talk
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How we work
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