Simpleprocess.
No surprises. No disappearing for 3 weeks. No delivering something that doesn't match what you asked for. Below, exactly how we work.
We understand your business
We understand your business, clients, competition. We find where money leaks and why. We don't assume — we ask, we read the data, we check what the competition is doing.
- Brief document
- Objectives, audience, tone of voice, constraints.
- Competitor map
- Who does what well, where the gaps are.
- Sitemap / flow diagram
- Site or app structure, validated with you.
- Detailed estimate
- Week-by-week timeline + final fixed budget.
We validate visually
Wireframe → hi-fi design → interactive prototype. We validate before writing code. Changes are free in the design phase. They're expensive after.
- Low-fi wireframes
- Each key screen's structure, without visual distractions.
- Design system
- Colors, fonts, components, tokens — structured and documented.
- Hi-fi mockups
- Each screen in final form, desktop + mobile.
- Interactive prototype
- Click-through prototype. You test the flow before code.
We build modularly
Modular build, tested as we go. Live demo every week. We don't disappear for 6 weeks and deliver a surprise.
- Reusable components
- Each element built as an independent, testable module.
- Integrations
- CMS, payments, auth, emails — all integrated and tested.
- Cross-browser QA
- Chrome, Firefox, Safari, Edge. Mobile iOS + Android.
- Performance audit
- Lighthouse 95+ on all categories before launch.
We launch and stay
Launch, monitoring, optimization. We don't leave you with a dead site and a WhatsApp number that nobody answers.
- Deploy + CI/CD
- Automated setup — any push to main = deploy to production.
- Monitoring
- Uptime, errors, performance — automatic alerts.
- Handover
- Documentation for CMS, editing guide, access to all accounts.
- Support
- Available for questions + post-launch bugfixes.
Demo > deck
We show what we've built, not what we plan to build. No slide deck instead of a prototype.
Small > large
We launch fast, iterate often. A live MVP beats any perfect specification.
Direct > mediated
You talk to whoever is building it. No account manager, no broken telephone.
Honest > polite
If something isn't feasible, we say so. If an idea is bad, we say it before we build it.
Depends on scope. A 5–8 page site: 6–8 weeks. A web application with auth and payments: 10–16 weeks. We estimate after the audit — we don't guess on the phone.
50% deposit on contract signing, 25% on approved design delivery, 25% on launch. Invoiced with VAT, bank transfer or card.
Yes. We work bilingually (RO/EN). We have clients and partners in the EU. Call times are set according to a shared time zone.
We stay available. Minor post-launch bugfixes are included in the first 30 days. For ongoing support we have monthly packages — we discuss before launch.
Yes — it's essential. We have one feedback round after wireframes and one after final design. Structured feedback moves much faster than emails saying "change something".
We prefer to stop early rather than deliver something nobody wants. The contract includes exit clauses for both parties, no penalties if we stop in the design phase.